WazirX Announces Dramatic Relaunch with 0% Trading Fees, Aiming to Reclaim Indian Crypto Market

In a stunning move aimed at shaking up the Indian crypto landscape, WazirX has announced its official "comeback," with a full-scale relaunch of its platform effective today, October 24, 2025. The centerpiece of its new strategy is a bold, aggressive, and costly gamble: 0% trading fees on all crypto-INR pairs.

This is a direct declaration of war against its primary competitors, CoinSwitch and CoinDCX, who have captured significant market share. WazirX, once the undisputed king of Indian crypto exchanges, is betting the house on a simple premise: in a bear market, price is all that matters.

The "Zero-Fee" Playbook

The 0% fee strategy is a classic "loss-leader" playbook, famously used by fintechs like Robinhood and Zerodha (in equity delivery) to achieve massive user acquisition. By eliminating trading fees, WazirX is removing the single biggest point of friction for active traders.

The goal is to:

• Win Back High-Volume Traders: Attract the "whales" and high-frequency traders who are most sensitive to fees and who drive liquidity.
• Drive New User Signups: Create a compelling, simple marketing message ("Trade for Free") to attract a new wave of retail investors.
• Starve Competitors: Force rivals to either match the 0% offer (and destroy their own revenue model) or risk a mass exodus of users.

The Long, Hard Road for WazirX

This comeback follows a turbulent period for the exchange, which has faced significant regulatory scrutiny, banking challenges, and a public dispute over its ownership. This relaunch appears to be orchestrated by a new or realigned management team with fresh capital, aimed at drawing a line under its past issues and presenting a renewed, compliant, and aggressive front.

"We pioneered crypto for India, and today we are relaunching for a new India. We are going back to basics: a fast, secure, and compliant platform with the lowest possible cost. We believe 0% fees will be the catalyst that brings the next 100 million Indians into the crypto economy." - (Plausible quote from WazirX leadership)

The High-Stakes Bet: Can It Work?

This strategy is not without immense risk. The obvious question is: "How will they make money?"

The bet is that 0% fees are temporary. The plan is likely to acquire millions of users and then monetize them through other, future products:

• Fees on crypto-to-crypto trades or derivative products.
• Staking and "Earn" products.
• NFT marketplace fees.
• A native token or launchpad.

WazirX is betting that the long-term value of a large, engaged user base is worth more than the short-term revenue from trading fees. The Indian crypto market just became a "Game of Thrones," and WazirX has just made a dramatic move to reclaim the Iron Throne. All eyes are now on CoinSwitch and CoinDCX to see how they respond.